Home About Us The Face of ExpenseWatch

The Face of ExpenseWatch

We’ve designed our new mascot Ben, the Spend Guru, and our logo to reinforce our commitment to helping our customers Spend with Confidence.


ExpenseWatch puzzle

The ExpenseWatch puzzle piece represents our ability to be a strategic part of your organization’s operational and financial workflows. As such the puzzle shows that we can integrate with other tactical elements of your operation, such as travel booking, credit card, ACH, accounting systems, CRM systems, payroll providers, suppliers, and more. The arrow-like designs of the puzzle piece connectors represent our ability to stretch out to have a positive impact on multiple areas of a business. Our tagline, Spend with Confidence, embodies what we believe our software enables our customers to do — confidently make decisions knowing organizational spending is controlled.


Ben, the Spend Guru

As one of America’s most influential founding fathers, Benjamin Franklin’s legacy is ubiquitous to the Philadelphia area. He is known for his friendliness, confidence, quick wit and wisdom on the topic of finances and more, and he is honored on our country’s currency. Certainly Ben was no ordinary citizen! We feel our Ben-like mascot – Ben, the Spend Guru – embodies and inspires our desire to be anything but an ordinary software company for our customers and partners. We incorporated our puzzle piece on his lapel and made the key into an “EW” design to give him the distinct likeness of our brand.

Sales and Information
(P) 866.399.2824
(F) 866.552.7675

Technical Support


(P) 866.399.2824


Become a Partner

Corporate Headquarters

620 W. Germantown Pike
Suite 220
Plymouth Meeting, PA 19462

Loading Form...