Spend with Confidence
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Meet Ben & New Logo Screen Captures














Ben, The Spend Guru

Throughout the Philadelphia area and beyond, the name Benjamin Franklin is certainly a familiar one. Ben Franklin wore many hats, including Founding Father of the United States, author, inventor, politician, postmaster, and diplomat. He was also known to spread his wisdom on the topic of finances and is depicted on the one-hundred dollar bill! Having had such a significant impact on society, it’s clear that Ben Franklin was no ordinary citizen. At ExpenseWatch, we strive to be anything but an ordinary software company. We feel that our Ben-like mascot embodies our desire and inspires us to go above and beyond for our customers and partners. You’ll notice on Ben’s lapel we have incorporated our puzzle piece and made the key into an “EW” design to further connect Ben to the likeness of our brand.





ExpenseWatch Logo

The ExpenseWatch puzzle piece represents our ability to be a strategic part of your organization’s operational and financial workflows. As such the puzzle shows that we can integrate with other tactical elements of your operation, such as travel booking, credit card, ACH, accounting systems, CRM systems, payroll providers, suppliers, and more. The arrow-like designs of the puzzle piece connectors represent our ability to stretch out to have a positive impact on multiple areas of a business. Our tagline, Spend with Confidence, embodies what we believe our software enables our customers to do — confidently make decisions knowing organizational spending is controlled.


Note to editors: Read the “Meet The New Face of ExpenseWatch” press release in the ExpenseWatch Resource Center.

Posted 9-13-14

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